Blog by Grace Campbell for Circular Economy Wardrobe
I first found myself taking an interest in sustainable fashion during the coronavirus pandemic. Admittedly, during the lockdown, it was tempting to partake in the overconsumption of fast fashion due to the circumstances of being stuck at home, bored, and being offered extremely cheap prices for trendy items as seen on Instagram or TikTok. However, it was during this time where I first began to notice the obviously harmful trend cycles that emerge amongst my age group and fashion influencers, which are again propelled by social media. In turn, it became clear that due to the amount of constant new fashion trends being pushed out week by week, that people are feeling inclined to purchase each of these trendy items - only for them to be out of style by the next week. I decided I was going to try and avoid partaking in these fast fashion trends and have since been very interested in minimising my fast fashion intake and attempting to buy sustainably - even if it means I can’t buy the newest jeans from Shein or PrettylittleThing!
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