New Adventures in Circular Economy Clothing
I am delighted to announce that I have been awarded a full-time PhD scholarship at the Adam Smith Business School, University of Glasgow. It is funded by the Economic Social Research Council(ESRC) and supported by the Ethical Consumer Research Association to undertake the following research:
“Closing the Loop: Driving Circularities in Clothing Consumption”
It has long been acknowledged that everyday consumption practices of Western societies are environmentally unsustainable. Clothing is important as evidenced by a global garment industry valued at around US $1.7 trillion and employing approximately 75 million people (Fashion United; International Labour Organisation).
There are significant environmental costs from resource inputs, manufacture, use and disposal of clothing. Purchase and use of clothing has a significant carbon footprint from emissions and water use. This research will engage with key stakeholders to build the critical insights currently pertinent but neglected in shifting consumers towards more sustainable consumption practices. This research seeks to address the following research questions:
How do consumers understand clothing acquisition, (re)use and disposal?
What are the current barriers to participating in these practices?
How do consumers respond to, manage and maintain more sustainable approaches to clothing consumption?
How can these consumer insights shape consumer and retail practice?
I will be leaving Zero Waste Scotland, and in addition to my research will undertake some consultancy contracts. I hope to be very much part of the circular economy network in Scotland and internationally. Please get in touch if you want to know more about my research, would like to help with it or would like some help and advice from me about the circular economy.